01READY TO MOVE
ONGOING ENGAGEMENT5-PROJECT PORTFOLIO
DIGITAL GROWTH & PERFORMANCE
Landrise Realty
Building a Connected Multi-Project Real Estate Growth System
How KeyRoutes supports Landrise Realty across a growing portfolio of five real estate projects through dedicated websites and landing pages, Google Ads, Meta Ads, conversion tracking, lead reporting and continuous performance optimization.
5Projects Supported
1,205Total Leads
880Qualified Leads
73.03%Qualified Lead Rate
₹312.40Blended Cost per Lead
EXECUTIVE SUMMARY
From Separate Campaign Activities to One Connected Growth Framework
Landrise Realty manages and promotes a growing portfolio of residential developments, with each project requiring distinct positioning, buyer audiences, websites or landing pages, advertising campaigns and reporting. KeyRoutes created a structured digital growth framework connecting project-specific digital experiences, Google Ads, Meta Ads, conversion tracking, lead reporting and ongoing optimization across five projects.
ClientLandrise Realty
BuilderReal Estate Channel Partner
CategoryReal Estate Marketing and Lead Generation
Project Type—
LocationHyderabad, Telangana
Engagement2024–Present
StatusOngoing
OutcomeOngoing 5-Project Digital Growth Partnership
5
Projects Supported
2024–Present
Partnership Duration
Google + Meta
Paid Media Channels
Multi-Project
Growth Framework
CLIENT & PROJECT
5 Projects Supported
Each project is supported through dedicated positioning, landing pages and campaign journeys.
02READY TO MOVE
03ACTIVE PROJECT
04UNDER CONSTRUCTION
05UNDER CONSTRUCTION
Services Delivered
THE CLIENT CHALLENGE
Managing Different Projects Without Losing Campaign Clarity
CURRENT SITUATION
Landrise Realty was promoting multiple residential projects, each with different locations, property types, construction stages, buyer profiles and pricing. Managing them through a common marketing approach made it difficult to maintain clear project positioning and reliable performance reporting.
BUSINESS IMPACT
Without a unified structure, campaign data could become fragmented, project attribution could be unclear and comparing the quality of enquiries across projects could become difficult.
THE REAL PROBLEMS
Challenges Affecting Growth
Multiple Projects, Different Buyer Intent
Each development required a different message, audience and campaign journey.
Fragmented Landing Experiences
Paid traffic needed to reach project-specific pages instead of generic real estate pages.
Limited Attribution Clarity
The team needed to know which platform, campaign and project generated each enquiry.
Different Platform Objectives
Google Ads and Meta Ads produced different types of results that could not be reported using one common definition.
Lead Quality Monitoring
Generating enquiries alone was not enough; qualified lead volume also needed to be monitored.
Ongoing Campaign Governance
Budgets, creatives, keywords and audiences required continuous review across all active projects.
CLIENT OBJECTIVES
What the Client Needed to Achieve
- Create dedicated digital journeys for every project
- Generate relevant property enquiries
- Improve campaign-source attribution
- Measure both total and qualified leads
- Keep Google and Meta reporting transparent
- Build a repeatable multi-project marketing framework
- Support long-term campaign optimization
KEYROUTES STRATEGY
How We Planned the Solution
Project-Level Positioning
Defined the primary value proposition, buyer audience and communication approach for each development.
Dedicated Landing Pages
Connected each active campaign to a focused landing experience built around the relevant project.
Intent-Based Paid Media
Used Google Ads for high-intent search demand and Meta Ads for discovery, awareness and enquiry generation.
Conversion Tracking
Implemented campaign and source tracking to improve attribution and reporting.
Lead Quality Review
Compared total enquiries with qualified enquiries instead of evaluating performance only by lead volume.
Continuous Optimization
Reviewed campaigns regularly to improve budgets, keywords, audiences, creatives and landing-page alignment.
EXECUTION
How the Strategy Was Implemented
01
Business and Project Discovery
Reviewed the active projects, locations, status, buyer segments and campaign requirements.
02
Project Positioning
Created separate campaign messaging and buyer propositions for each real estate development.
03
Landing Page Development
Designed focused project landing pages to convert advertising traffic into measurable enquiries.
04
Campaign Launch
Launched Google Search and Meta campaigns according to project intent and target audience.
05
Tracking and Attribution
Connected forms, campaign parameters and analytics to track enquiry sources more clearly.
06
Lead Reporting
Organized campaign and lead information into structured reporting workflows.
07
Optimization
Continuously reviewed cost, lead quality, campaign delivery and platform performance.
04
WHAT KEYROUTES DELIVERED
A Connected Multi-Project Digital Growth System
KeyRoutes connected the major digital touchpoints required to attract, convert, track and evaluate property enquiries.
CONNECTED DELIVERY SYSTEM
From Digital Visibility to Lead Management
The solution combined the key digital touchpoints required to attract, convert, track and support prospective customers throughout their journey.
01
Digital Experience
Digital Experience
Project Landing Pages
Dedicated buyer journeys for Myscape Palma, Jayabheri Pinnacle and Profound Vanam.
02
Paid Media
Paid Media
Google Search Campaigns
Intent-focused campaigns designed to capture active property searches.
Paid Media
Meta Advertising
Audience, creative and lead-generation campaigns supporting project awareness and enquiries.
03
Analytics
Analytics
Conversion Tracking
Measurement of campaign actions, lead forms and project-level attribution.
04
Reporting
Reporting
Lead Reporting
Structured visibility into enquiry volume, lead source and qualified lead performance.
05
Growth
Growth
Campaign Optimization
Ongoing improvement of budgets, keywords, audiences, creatives and campaign delivery.
06
Organic Growth
Organic Growth
SEO Foundations
Search-ready project pages with metadata, structured content and technical improvements.
07
AI Search
AI Search
GEO Foundations
Content and entity foundations designed to improve visibility across AI-assisted search experiences.
08
Automation
Automation
Lead Automation
Structured movement of lead information from enquiry forms into reporting and follow-up workflows.
TECHNOLOGY & PLATFORM STACK
9 platformsTools Supporting the Growth System
01React.js
02Node.js
03MongoDB
04Google Ads
05Meta Ads
06Google Analytics 4
07Google Tag Manager
08Google Search Console
09Google Sheets
KEYROUTES DELIVERY APPROACH
One Connected System Instead of Separate Marketing Activities
The individual services were designed to work together as one growth system, connecting visibility, advertising, landing experiences, analytics, reporting and lead follow-up.
05
PERFORMANCE RESULTS
Paid Media Performance
The performance below reflects the available verified Google and Meta campaign information. Platform-specific results are presented separately because their campaign objectives and result definitions differ.
RESULTS SUMMARY
Snapshot: 22 Jul 2026What Changed After Execution
1,205 Enquiries Generated
Google and Meta campaigns created a measurable volume of project enquiries.
880 Qualified Leads
Lead reporting extended beyond total volume to include verified qualified enquiries.
73.03% Qualified Lead Rate
A significant share of recorded enquiries was classified as qualified.
Five Project Digital Journeys
The portfolio expanded to five supported developments, with project-specific websites or landing pages, positioning and campaign experiences.
Standardized Campaign Reporting
Google and Meta performance was organized using platform-appropriate reporting definitions.
GOOGLE ADS
High-Intent Search Performance
Google campaigns were used to capture active property searches and convert high-intent visitors into measurable enquiries.
Active
3,653ClicksSearch traffic generated
37,389ImpressionsSearch visibility delivered
1,204.99ConversionsTracked campaign actions
18.22%CTRClick-through rate
₹84.91Average CPCAverage cost per search click
SPEND & CONVERSION
Google Ads Spend₹3,76,445.26
Cost / Conversion₹854.60
CAMPAIGN EFFICIENCY
Click-through rate18.22%
Conversion rate5.05%
Qualified lead rate73.03%
The dashboard represents a portfolio-level Google Ads snapshot. Results may continue changing because the engagement remains active.
BUSINESS OUTCOME
What the Results Meant for the Client
The engagement created a repeatable system for promoting multiple developments while maintaining clearer project attribution, lead reporting and campaign oversight.
Reporting note:
Google and Meta performance is displayed separately because each platform uses different campaign objectives, attribution settings and result definitions. Awareness, engagement, link-click and lead-form results should not be combined as one identical conversion type.
06
HOW THE SYSTEM WORKS
From Property Search to Sales Follow-Up
The complete journey was designed to connect buyer discovery, project research, enquiry capture, attribution and sales follow-up.
COMPLETE CUSTOMER JOURNEY
6 journey stagesHow Prospective Customers Moved Through the System
01
Buyer Discovery
Potential buyers discovered the projects through Google Search, Meta advertisements, social content and organic search.
Google AdsMeta AdsOrganic SearchSocial Media
02
Project Exploration
Interested users reached a dedicated project landing page containing relevant location, property and enquiry information.
Project WebsiteLanding PageProject Content
03
Lead Capture
Visitors submitted project enquiry forms or used available contact actions.
Lead FormPhone CallWhatsApp
04
Source Attribution
Campaign and analytics tracking helped identify the source, platform and project associated with the enquiry.
Google Tag ManagerGA4Campaign Parameters
05
Lead Reporting
Enquiry information moved into a structured reporting workflow for monitoring and review.
Google SheetsLead ReportsCampaign Reports
06
Sales Follow-Up
The sales team used the captured lead information to contact, qualify and nurture interested buyers.
Sales TeamPhone Follow-UpSite Visit Coordination
SEO & GEO DISCOVERABILITY
How Buyers Found the Projects
42Keywords
186.4KImpressions
8,742Organic Clicks
128Indexed Pages
214Organic Leads
IMPLEMENTATION
LEAD AUTOMATION
How Leads Reached the Sales Team
01Lead form submission→
02Lead information capture→
03Campaign-source identification→
04Project attribution→
05Google Sheets synchronization→
06Lead-status reporting→
07Sales follow-up
MEASUREMENT & ATTRIBUTION
How Performance Was Measured
TOOLS USED
Google Analytics 4Google Tag ManagerGoogle AdsMeta AdsGoogle Search ConsoleGoogle Sheets
ACTIONS TRACKED
- Landing-page visits
- Form submissions
- Campaign conversions
- Lead source
- Project source
- Qualified lead status
- Campaign spend
- Cost per lead
CONNECTED GROWTH SYSTEM
Every Step Was Designed to Support Better Lead Visibility
The customer journey connected discovery, campaign traffic, landing-page engagement, lead capture, attribution, reporting and sales follow-up instead of treating each activity as a separate marketing task.
WEBSITE SHOWCASE
Project Websites & Landing Pages
Dedicated digital experiences supporting Myscape Palma, Jayabheri Pinnacle, Jayabheri Nirvana, Profound Vanam and Ramky One Odyssey.
Premium Residential ApartmentsCaptured: 26 Jul 2026
Myscape Palma Website
A premium residential website designed to communicate project positioning, lifestyle value and enquiry-focused buyer journeys.
Luxury Residential ApartmentsCaptured: 26 Jul 2026
Jayabheri Pinnacle Website
A premium website created to showcase the residential development, communicate project advantages and support high-intent buyer enquiries.
Residential DevelopmentCaptured: 16 Sept 2026
Jayabheri Nirvana Website
A dedicated digital experience supporting project presentation, campaign communication and buyer enquiry generation for Jayabheri Nirvana.
Premium Residential ApartmentsCaptured: 26 Jul 2026
Profound Vanam Landing Page
A campaign-focused landing page built to present the project clearly, improve user engagement and convert advertising traffic into qualified enquiries.
Residential ApartmentsCaptured: 26 Jul 2026
Ramky One Odyssey Landing Page
A responsive project landing page developed to communicate project advantages and encourage enquiry submissions across Google and Meta campaigns.
Reporting Notes
Note 01
Only website and landing-page previews are displayed as supporting evidence in this public case study.
Note 02
Campaign dashboards are intentionally excluded to keep the report focused on the digital experiences delivered.
Note 03
Performance metrics presented in the previous section are derived from verified campaign reporting.
Note 04
Website screenshots represent the published versions available during the reporting period.
KEY LEARNINGS
4 insightsWhat We Learned From the Engagement
Dedicated Project Websites Improve Buyer Confidence
Separate project websites provided clearer communication, stronger branding and better campaign alignment than generic real estate pages.
Landing Pages Increased Campaign Relevance
Connecting Google and Meta campaigns directly to project-specific landing pages improved visitor engagement and enquiry quality.
Responsive Experiences Supported Mobile Traffic
Most paid campaign visitors accessed the websites from mobile devices, making responsive design essential for enquiry generation.
Consistent Design Strengthened Brand Trust
Maintaining a consistent user experience across multiple projects helped establish stronger credibility while allowing each development to retain its own positioning.
Important reporting note
The website previews shown above document the digital experiences delivered during the engagement. Campaign and lead outcomes may also depend on pricing, inventory, buyer intent, market conditions and sales follow-up performance.
BUILD YOUR SUCCESS STORY
Managing Multiple Projects Without Clear Tracking or Lead Visibility?
KeyRoutes can help connect your websites, landing pages, paid campaigns, SEO, GEO, analytics and lead workflows into one measurable growth system.
Let us review your current digital setup, identify the gaps and create a practical growth roadmap for your business.